Top Social Networking Apps in Nigeria Q4 2024: Unified Platform Performance

In the fourth quarter of 2024, the leading social networking applications on a unified platform in Nigeria exhibited varied performance in terms of downloads, revenue, and active user engagement. Here's a detailed look at each of the top five apps.

Telegram Messenger from Telegram FZ-LLC experienced fluctuations in weekly revenue, peaking at approximately $49.8K in late November. Downloads started strong with around 285K in early October, but tapered off to about 139K by the end of December. Active users showed a slight decline, moving from about 22.5M to 21.3M over the quarter.

WhatsApp Messenger maintained a robust download trend, reaching a high of 471K in the week of December 23. Active users steadily increased, climbing from 59.1M to 62.8M by the quarter's end.

Facebook from Meta Platforms, Inc. saw its weekly revenue fluctuate slightly, with a peak at $10.5K in late December. Downloads remained consistent, averaging around 330K to 390K throughout the quarter. Active users hovered around 27.5M, showing minimal variation.

Threads by Instagram, Inc. experienced a steady increase in active users, starting at 1.2M and rising to 1.4M by the end of December. Downloads showed a moderate increase, peaking at 66.5K in late November.

Messenger also from Meta Platforms, Inc., saw stable download numbers, with a noticeable increase to 101K in early November. Active users fluctuated slightly, ending the quarter at about 7.6M.

These insights are derived from Sensor Tower's comprehensive analytics, providing a clear overview of app performance in Nigeria. For more detailed insights, visit Sensor Tower's platform.